BHI · Module
Brand Health Index
Quarterly tracking of the perception signals that drive the Brand Asset Score.
Awareness
34%▲ +3.0%
Trust
81▲ +2.5%
Momentum
74▲ +5.4%
Index trend
Six quarters of tracked panel data.
Benchmarks
Position vs category peer set.
Unaided awareness34%peers 28%
Trust index8.1/10peers 7.2/10
Share of voice12.4%peers 9.8%
Repeat purchase47%peers 39%