Brand Asset Bank (BAM)
Assets
View, score and manage every brand asset across the P1–P4 performance logic — from foundational identity to evolutionary formats.
P1Healthy
Foundation
Logo system, wordmark, colour, typography and legal marks.
82
▲ +2.4%
14 assets tracked
P2Watch
Operational
Templates, packaging, signage, sales collateral and web components.
71
▲ +1.1%
22 assets tracked
P3Watch
Experiential
Retail environments, sonic cues, scent, tone of voice and service rituals.
64
▼ 1.8%
17 assets tracked
P4At risk
Evolutionary
Campaign platforms, partnerships, IP extensions and new-format assets.
58
▲ +3.6%
9 assets tracked
Asset health heat map
P1–P4 asset performance logic
Average asset health across the bank is 66/100. Green ≥ 75, amber 60–74, red below 60.
P1 · Foundation
Primary wordmark84
Brand green (#77C36D)72
Typography system81
P2 · Operational
Packaging suite69
Sales deck template73
Web component library66
P3 · Experiential
Tagline — From Science to Senses54
Retail environment kit63
Sonic signature47
P4 · Evolutionary
Founders Circle campaign platform61
Partnership co-brand rules52
Brand asset bank
Score and manage assets
| Asset | Tier | Owner | Recognition | Consistency | Score | Status |
|---|---|---|---|---|---|---|
| Primary wordmark | P1 | Brand Studio | 58% | 86% | 84 | Healthy |
| Brand green (#77C36D) | P1 | Brand Studio | 44% | 79% | 72 | Watch |
| Typography system | P1 | Brand Studio | 37% | 91% | 81 | Healthy |
| Packaging suite | P2 | Product Marketing | 41% | 68% | 69 | Watch |
| Sales deck template | P2 | Revenue | 26% | 74% | 73 | Healthy |
| Web component library | P2 | Digital | 31% | 62% | 66 | Watch |
| Tagline — From Science to Senses | P3 | Brand Studio | 21% | 58% | 54 | At risk |
| Retail environment kit | P3 | Retail Ops | 29% | 61% | 63 | Watch |
| Sonic signature | P3 | Brand Studio | 12% | 44% | 47 | At risk |
| Founders Circle campaign platform | P4 | Growth | 18% | 66% | 61 | Watch |
| Partnership co-brand rules | P4 | Legal | 9% | 52% | 52 | At risk |