BAT · Module
Brand Audit Tool
A structured audit of how the brand is built, expressed and governed across every touchpoint.
Audit score
72/100
Dimensions assessed
6
Open remediation items
7
Audit findings
Scored against category best practice.
Positioning clarity
82
Strong
Visual identity system
64
Needs work
Messaging consistency
71
Moderate
Channel coverage
88
Strong
Competitive differentiation
69
Moderate
Governance & guidelines
58
Needs work
Recommended remediation
Feeds directly into the dashboard 'What to fix' list.
- Publish a single source-of-truth identity kit and retire legacy asset variants.
- Introduce a messaging matrix per segment to lift consistency above 85%.
- Assign brand governance ownership with a quarterly compliance review.